BLUE LINE DENTAL
INDUSTRY:
Dentistry
PROJECTS CREATED FOR:
DURATION:
November 2025 → July 2026
SHORT-FORM VIDEO
THE CHALLENGE
Blue Line Dental had the expertise and patient results to build a strong presence on Instagram, but its content needed to better capture attention and communicate the practice’s personality. The challenge was making dental education feel engaging rather than clinical while showcasing real patient transformations and services in a way that encouraged potential patients to stop scrolling, learn more, and ultimately book.
THE STRATEGY
I developed a content strategy built around education, transformation, and personality. I created a mix of educational videos, before and after content, graphics, and engaging short form concepts designed to make dental topics easy to understand and relevant to everyday patients. The strategy balanced informative content with more relatable, attention grabbing formats to make the practice feel knowledgeable, approachable, and memorable.
THE RESULTS
500%
INCREASE
500%
INCREASE
6X
6X
Alex Young
Customer Support Lead
BRAND DIFFERENTIATION
turned clinical dental expertise into approachable, personality driven content that made Blue Line Dental feel more human and engaging than a traditional practice account
500%
INCREASE
in average video views, reaching 6x the previous viewership
REPEATABLE
LAUNCH SYSTEM
built repeatable content pillars around education, patient transformations, services, and FAQs to create a consistent stream of content without sacrificing creativity