SIRIUSXM MEDIA
INDUSTRY:
Media & Advertising
PROJECTS CREATED FOR:
Instagram, LinkedIn
DURATION:
June 2026 → present
SHORT-FORM VIDEO
THE CHALLENGE
SiriusXM Media had a wealth of industry expertise, audience insights, and advertising success stories, but translating that information into social content that could capture attention and engage a B2B audience presented a challenge. The goal was to make complex media and advertising topics feel accessible, relevant, and compelling while positioning SiriusXM Media as an industry leader rather than simply promoting its products.
THE STRATEGY
I developed social content centered around data, education, industry trends, and talent. I transformed audience insights, campaign results, and advertising research into digestible, social first concepts designed to make B2B information more engaging. I also incorporated talent driven content, cultural moments, and platform native formats to give the brand a more human presence while reinforcing its expertise.
THE RESULTS
500%
INCREASE
500%
INCREASE
6X
6X
Alex Young
Customer Support Lead
BRAND DIFFERENTIATION
positioned SiriusXM Media as an industry insider by turning proprietary data, audience insights, and advertising expertise into content audiences could actually learn from
344k+
VIEWS
in the first 90 days, with 85% of views from non-followers
REPEATABLE
LAUNCH SYSTEM
created repeatable content pillars around data, trends, campaign results, talent, and industry education to consistently generate relevant B2B content across platforms